Ipad has been lost domination in tablet pc market
Despite record sales increased by 20 percent over the last three months, the market share in the industry iPad tablet PC decreases with increasingly fierce global competition with Android.
When announcing their achievement in the last quarter at the beginning of last week, Apple states that their iPad sales in the last quarter rose to 11.12 million units. In the previous quarter, they only sell 9.2 million units successfully.
Unfortunately, the good news was interrupted by the Strategy Analytics research institute reports this weekend that shows iPad market share globally, which had controlled 96 percent, has dropped to 67 percent. Tablet Android alone rose to 27 percent.
"It seems clear that the iPad decreased growth," said Tom Mainelli, an analyst with IDC's research institute, as reported by PCWorld, October 22, 2011.
One reason, says Mainelli, many users are prepared to spend U.S. $ 500 to buy the iPad, such as users of the area of the United States, now have it. And they now began to move in the purchase of the replacement cycle.
If Apple wants to maintain sales levels iPad, they have to attract mainstream users. For these circles, tablet PCs for U.S. $ 500 is still considered too expensive. Not to mention if the Fire Kindle, Amazon's tablet PCs present in the price range of U.S. $ 199.
Mainelli said, if Apple wants to compete, they need to bring the tablet PC at a lower price. But that does not mean they need to launch the iPad 7 inches, as suggested by some observers. "Apple simply using iPhone strategy," he said.
With the iPhone strategy, Mainelli said, Apple could lower the price iPad 2 16GB Wi-Fi only those that sold for U.S. $ 499 to U.S. $ 399 or below, shortly after they sell the iPad 3 in the price of U.S. $ 499 or more.
"IPad is cheaper will enlarge the total market share of Apple and will be difficult for their competitors who are concerned with the presence of Amazon products (Kindle) in the price of U.S. $ 199," he added.
When announcing their achievement in the last quarter at the beginning of last week, Apple states that their iPad sales in the last quarter rose to 11.12 million units. In the previous quarter, they only sell 9.2 million units successfully.
Unfortunately, the good news was interrupted by the Strategy Analytics research institute reports this weekend that shows iPad market share globally, which had controlled 96 percent, has dropped to 67 percent. Tablet Android alone rose to 27 percent.
"It seems clear that the iPad decreased growth," said Tom Mainelli, an analyst with IDC's research institute, as reported by PCWorld, October 22, 2011.
One reason, says Mainelli, many users are prepared to spend U.S. $ 500 to buy the iPad, such as users of the area of the United States, now have it. And they now began to move in the purchase of the replacement cycle.
If Apple wants to maintain sales levels iPad, they have to attract mainstream users. For these circles, tablet PCs for U.S. $ 500 is still considered too expensive. Not to mention if the Fire Kindle, Amazon's tablet PCs present in the price range of U.S. $ 199.
Mainelli said, if Apple wants to compete, they need to bring the tablet PC at a lower price. But that does not mean they need to launch the iPad 7 inches, as suggested by some observers. "Apple simply using iPhone strategy," he said.
With the iPhone strategy, Mainelli said, Apple could lower the price iPad 2 16GB Wi-Fi only those that sold for U.S. $ 499 to U.S. $ 399 or below, shortly after they sell the iPad 3 in the price of U.S. $ 499 or more.
"IPad is cheaper will enlarge the total market share of Apple and will be difficult for their competitors who are concerned with the presence of Amazon products (Kindle) in the price of U.S. $ 199," he added.
